Vision & Mission

A vision should unite, inspire and motivate the organization and provide a stable, transcendent goal around a concept or idea. It is vital to adopt a vision to guide your business planning and strategy.

 

IMPORTANCE OF A VISION WITH AN ADVISORY BOARD:

• A well-defined vision is vital for a company as it provides a clear sense of purpose and direction

• Benefits include aligning the team, inspiring employees, guiding decision-making, and fostering innovation

• Without a vision or with an incorrectly defined one, a company may lack focus, experience disengagement, and make misguided decisions

 

DEVELOPING A VISION:

• Start by identifying key stakeholders, including Advisory Board members, employees, customers, and partners

• Utilize tools like surveys and focus group discussions to gather insights and perspectives

• Collaborate to draft a vision statement that encapsulates the company's aspirations, values, and long-term goals.

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POST-DEVELOPMENT ACTIONS:

• Ensure alignment and buy-in among all team members, including the Advisory Board

• Use internal communication tools for widespread dissemination of the vision statement

• Periodically review and assess the relevance of the vision as the company evolves.

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ROLE OF MISSION:

• A mission statement complements the vision by outlining the company's current purpose, activities, and primary stakeholders

• While the vision focuses on the long-term future (WHERE), the mission articulates the present and near-term objectives (HOW)

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MEASURING IMPACT AND RESULTS:

• Implement an ongoing evaluation process to measure the impact and relevance of the vision

• Define evaluation criteria and KPIs to assess alignment with company goals and values

• Use surveys, feedback collection, and data analysis to measure the vision's influence on aspects like performance, engagement, and customer satisfaction

• Collaborate with the Advisory Board and leadership team to adapt the vision as needed based on evaluation results.

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VISION DEVELOPMENT OUTCOMES:

• Strategic Direction and Clarity

• Strategic Goals and Objectives

• Organizational Culture

• Stakeholder Relations

• Strategic Decision-Making

• Branding and Market Position

• Performance Measurement and Evaluation

• Company Growth and Financial Outcomes

• Innovation and Adaptation

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TOP LEADERSHIP METHODS:

• Vision Boarding.

• Scenario Planning.

• Causal Layered Analysis.

• Design Thinking.

• Business Model Canvas.

• Value Proposition Canvas.